Sales: The Secret Weapon

Posted by Mark Bierotte on 8/10/2016 to Marketing Ideas
Generating sales from leads is a frustrating and rewarding process.
Perhaps you have a lack of leads or you feel your leads are of low quality: whichever situation, the secret is to treat each lead individually and follow up with the person. It may sound obvious, but I have heard of many instances where the follow up was missing or very minimal. When I use the term "Follow Up", it really means follow up. How much follow up?