Businesses are always looking for the newest marketing trends to incorporate into their marketing plans. Many marketing people have tried; blogs, YouTube, Twitter, Facebook, and I am sure some campaigns produced great results and others, not as well.
But one of the most highly effective content marketing strategies available today is actually pretty old school. It's been around since the '90s (practically retro!).
I'm talking about email newsletters.
It's easy to shrug off newsletters in favor of newer, shinier marketing tools, but there's one irrefutable reason to use them: They really work. According to a Direct Marketing Association study, every dollar spent on e-mail marketing generates--on average--$38. That's a staggering 3800% ROI.