Cost-effective Guerilla Marketing Strategies for Small Businesses

Posted by Ben Snedeker on 10/24/2017 to Marketing Ideas
The term “guerilla marketing” might sound ominous, but it’s not threatening. The term was coined by Jay Conrad Levinson in 1984; he was describing unconventional¸ cost-effective marketing strategies that small businesses around the world could use to get their brand noticed. The concept is to use non-traditional advertising activities to get your brand out on street level, disrupting pedestrian life enough to grab people’s attention. Levinson described it this way:

Take the lead - ensuring successful lead generation

Posted by Amanda Bracks on 10/2/2017 to Marketing Ideas
Lead generation, therefore, has become increasingly important and can be the difference between a health club making profit or shutting its doors. So what type of lead generation works best? It depends on your business, your staff and your member demographic, but generally speaking, a range of activities is usually most effective at ensuring overall success.
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